• Avi Cantor

1017 signee Big Scarr teams up with Gucci Mane for "In Color" visual

Memphis rapper Big Scarr drops the video for him and 1017 boss Gucci Mane's track "In Colors." The song comes off of Scarr's label debut Big Grim Reaper. The visual sees the two rappers whipping four-wheelers through the desert with an abundance of models dancing on set.

Since the early 2010s, Gucci Mane has practically owned Atlanta hip-hop both with his own music, and the influence that he's had on the A-Town sound. However, Gucci's new focus has shifted to developing the rising stars from all across the south.

We've all heard of 1017 frontman Pooh Shiesty from his track "Back In Blood", but Big Scarr has made his mark on the emerging Memphis rap scene with tracks like "Endzone," "I Would Keep Going," and "SoIcyBoyz 2," among many others.

Check out "In Color" below!