Interview: IV4 introduces her newest project "Get Rich & Cry Trying"
Los Angeles-based singer/songwriter IV4 is preparing to release her latest project Get Rich & Cry Trying. The soulful artist has an impressive track record of creating memorable music: combining Pop, R&B, and Hip-Hop into a masterpiece of melodies that undeniably make her stand out from the rest. IV4's joint venture deal with both Warner Records and her label The Wasted Youth has put her music at the forefront of the next generation of legendary artists. Her 2019 deal with Warner only exposes to the masses what was engraved in this artist from day one: creativeness, determination, and raw expression that effortlessly fuels her foundation of becoming the next superstar.
IV4 has a strong starting lineup of breakthrough singles that showcase her vocal versatility and unique vibe on full display. From IV4'S lustful 2018 record "Because of Me", to last year's bop ”Work 2 Hard", to 2020’s dreamy record “Swimming" featuring Trippie Redd, her singles paired with alluring visuals do not disappoint.
Her first single off of Get Rich & Cry Trying is titled "Stroke", featuring Jeremih, and greatly sets the tone for the project. IV4's entire presence embodies strength, creativity, and seductiveness that is empowering to witness. In addition to her singing and songwriting abilities, the rising artist has also been the face of major fashion campaigns. IV4 is truly the jack of all trades, and her latest project Get Rich & Cry Trying is a fresh flair of creative individualism that unveils her enchanting emotions and an unmistakable sense of coolness.
Check out our interview with IV4 below!
What city are you from/ Where are you based now?
I’m from St. Louis Missouri, but I've moved 24 times. Quoting Dio, I live in the “city of fallen angels” now. Los Angeles California.
What is your artist Name? How did you get your artist name?
My name is IV and that’s the only name I go by. It's my lucky number and a symbol of everything complete within itself.
How would you describe your sound to readers who may not be familiar with you?
My sound is alternative contemporary. Smooth vocals, heavy 808’s.
What ultimately inspired you to dedicate yourself to a music career?
I love music, and I always have. It moves me like nothing else. Not love, or money, or acclimations. Just to sing or create music is who I am. Life itself inspires me. I feel like making music is leaving behind a timestamp or a sort of audio diary that I can share with others. People make their own memories and relationships to the music as well so it's a way to bring everyone together.
Who are some of your main musical influences?
My main musical influences are my nana and my mom. They used to sing to me every day and encourage me to sing and write music. They are the largest influence I've ever had on my career and passion.
Tell us the name of the project you are currently promoting? What inspired this project?
My project is called “Get Rich & Cry Trying”. It's inspired by the mentality of where I am right now. I'm the midwest girl with big city dreams, so it seemed fitting. It's hard, and it's a struggle, but I'm making huge strides, and I'm fly asf while I'm doing it. The journey has just begun so it's some of my favorite songs I've made during this process. I'm super excited to share them with everyone.
The date that this project dropped or is set to drop?
The first single is dropping in November! “Stroke” -iv4 ft Jeremih
What is this project about in your own words?
This project is my introduction. However, others interpret it as totally subjective. I'm just letting people know I'm here, I make good music, I work hard, and this is the beginning of something huge.
What’s one of the proudest moments of your music career so far?
I’ve got some insane features coming including Russ, & Tory Lanez. Following “Get Rich & Cry Trying”, is Melanin Monroe.
What message do you hope fans take away from your music and this project?
I hope fans take away a strong message of “anything is possible” from this project. If I can make my dreams happen, so can you. That, and I hope they catch the good ass energy I put into these songs. I got some slow jams in there too, so if y’all make babies to my music, feel free to name them after me.