• Avi Cantor

Meet PaidJake: Atlanta's next music mogul


In a city whose culture is heavily driven by rap music, Jarvis Welch, better known as PaidJake, aims to be the next music mogul out of the ATL.


Welch began his career as an artist manager and club promoter six years ago and has built up his resume to the point where he's able to help artists grow creatively and help monetize their craft.


Artists like Lil Baby, Blink 182, and Escape the Fate inspired the young entrepreneur with the ways that they were able to "produce brilliant music and stir emotions" with their music. However, it was his relentless work ethic and connections in the industry that were able to help propel his business ventures to the point where they are today.


The 29-year-old owns Atlanta City Records, an indie label under Sony Music and The Orchard that is home to R&B songstress AsiaMarie, as well as Marketing Done Correctly and PaidJake Enterprise.


Welch's label offers distribution deals, record label deals, and publishing deals while Marketing Done Correctly and PaidJake Enterprise offer marketing and promotional services as well as cover art, photoshoots, and music videos.


Tap in with Jarvis on Instagram and check out his artist AsiaMarie's music below!