How Spotify, Apple Music, and more streaming services are fighting for social justice
Several companies and corporations have made the decision to stand in solidarity with those fighting against racism and the push of the #BlackLivesMatter Movement.
The killing of George Floyd by Minneapolis Police Department officers has sparked a wave of protests across the nation. Thousands of people have gathered in major cities such as Los Angeles, Chicago, Atlanta, Dallas, New York City, and many more, to make a statement in the name of fighting for social justice. Other countries such as the United Kingdom, New Zealand, and Germany have also joined in on the protesting, using their voices to advocate for the black community.
Several companies and corporations have made the decision to stand in solidarity with those fighting against racism and the push of the #BlackLivesMatter Movement, including music streaming companies who have helped by making donations and using their platforms to support black artists.
Keep scrolling to see how they've taken action.
Spotify released a short message on their Instagram account expressing their solidarity with the #BlackLivesMatter Movement and that they would continue to use their platform to “amplify black voices”.
According to Billboard, Spotify will be matching up to $10 million in employee donations to organizations that fight social injustice. Spotify’s Human Resources team is also working towards the implementation of new measures to increase the representation of black employees.
Apple Music has put out a statement on their website titled, “Speaking up on racism," where they have addressed the “pain deeply etched in the soul of our nation.” They are committed to pushing inclusion and they will be donating an undisclosed amount to the Equal Justice Initiative and organizations of the like.
“We commit to looking inward and pushing progress forward on inclusion and diversity, so that every great idea can be heard. And we’re donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.”
In a note to employees, CEO Tim Cook also said that he donated an undisclosed amount to the Equal Justice Injustice Initiative, according to the New York Post.
Read Apple Music's statement here.
Soundcloud is using its platform to encourage others to donate to the NAACP, who work towards the elimination of racism in political, educational, social, and economic institutions. They posted a statement on their website with a link to donate to the NAACP at the end of the announcement.
"We believe in the power of our platform to support and elevate our Black community - employees, creators, listeners and partners," The message read. "We are in this, not for today, but for history."
Read the full statement here.
An Instagram post from Amazon states that all of its affiliates, including Amazon Music, will be donating $10 million to a list of 11 organizations that work to combat social injustice such as the Thurgood Marshall Fund, the NAACP, and the Equal Justice Initiative.
"We believe in the power of our platform to support and elevate our Black community - employees, creators, listeners, and partners," The message read. "We are in this, not for today, but for history."
Bandcamp sent out an email to all account holders with a featured article attached stating that on June 19th, also largely recognized in the black community as "Juneteenth," they would be donating 100% of their sales to the NAACP Legal Defense Fund.
Read Bandcamp's message here.
Based on the statements that several organizations released, music companies seem to be responding to the criticism that they have faced for not acknowledging how African Americans have contributed to the growth of their industries.
Music fans and Black Lives Matter supporters alike are holding these companies accountable while encouraging them to speak out against injustice.